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Below I have written a high-level summary of SkyFii (ASX:SKF) and the places my research took me after reading an autistic DD here several months ago by u/B0bcat5 I've sourced my findings from writings and research by the team at ARichLife (ARL) and Canaccord Genuity estimates by Owen Humphries. Links to these publicly available documents are at the bottom of this post and if you are interested in low-market cap tech stocks with an established business model and massive potential for growth I suggest you read the articles, particularly because the Canaccord team do a good job of highlighting the risks.
WHO ARE THEY?
SkyFii sells software that lets a huge variety of businesses understand and monetise customers and foot traffic using data analytics. They provide physical venues with analytics and software to help streamline operations (translation: reduce costs) and improve the visitor experience (translation: drive more sales).
WHAT DOES THEIR PRODUCT DO?
They can collect this data from multiple sources including public wifi, CCTV or other cameras, people counters, and other IOT or monitoring devices that might be installed around such facilities, and it can function with existing CRMs.
This is achieved through three software products and a Services division:IO Connect (Wifi, Security/CCTV Cameras)IO Insight (Real-time customisable data monitoring and report generation)IO Engage (Targeted messaging using inputs from the above modules)IO Labs (an analytic division that helps customers extract more value from their data)
Customers can then analyse this data and make marketing or business process improvements to achieve tangible positive outcomes. Precisely how they benefit depends on the nature of the customer obviously, but retail customers can use it to improve store layouts, stadiums and hospitals can use it for crowd flow and management, airports can use it for targeted advertising, crowd traffic and flow, etc, etc.
HOW DO THEY MAKE MONEY FROM THIS?
Customer base is broad, including shopping centres, stadiums, airports, universities, gyms, smart cities, casinos, cultural centres, retail outlets and hospitals.
Customers typically purchase IO Connect and IO Insight, and then where applicable might progress to IO Engage. This turns into Annually Recurring Revenue. Non-recurring revenue is generated through IO Labs services work.
According to the article by ARL: "subscriptions range from $50 per month for a small space such as a quick service restaurant up to $15,000 per month for the largest venues such as airports and stadiums. Software contracts are typically signed for three or five years and customer churn has been less than 1% since inception." These typically attract an 85% gross margin. They also generate services revenue as mentioned above by providing that data science analytics. This is a mix of recurring and one-off. Finally there is some non-recurring revenue for hardware installations (wifi, cameras, etc).
VALUATION
With recurring revenue at $11.5m per annum and a market capitalisation of about $62.4m at $0.205 it's at a reasonable MC/ARR multiple of ~5.4x while carrying $3.4m in cash. Their last quarter was cashflow positive, however, that leaned heavily on a $982k government grant which may or may not be repeatable. Cannacord maintain a price target of $0.30 but I believe significantly more is plausible.
Canaccord also highlighted the improved traction in the North American market announced in the most recent briefings, namely six new customers and a 97% retention rate.
I've included the three articles I used to make my investment decision, two by the team at ARichLife and one report by Cannacord Genuity.
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SOURCES
20 FEB 2020: https://arichlife.com.au/skyfii-ltd-asx-skf-a-promising-saas-consulting-hybrid/ 19 JAN 2021: https://canaccordgenuity.bluematrix.com/sellside/EmailDocViewer?encrypt=cb7b9685-e239-4bfa-abf5-766698156a8d&mime=pdf&co=Canaccordgenuity&id=ERS@asx.com.au&source=mail 31 JAN 2021: https://arichlife.com.au/2-software-stocks-with-2-year-tailwinds/

Hello! My small family and I will fly into Munich for a few days for shopping (toys and luggage), then fly to South of France for relaxation and more shopping (designer goods). I am looking for suggestions to improve our itinerary, we leave end of August and our 3 year old is coming with us.
We are interested in

1. touring palaces and villas,
   
2. food (I researched a few restaurants and bakeries), &
   
3. relaxing in hotel pools.
   

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Day 1, Thur: Munich - Arrive in early afternoon, pizzaesco and True & 12, pool time at hotel
Day 2, Fri: Munich - Residenz, Steingheil 16 for lunch, Old Town, Mustafa's doner kebab for dinner
Day 3, Sat: Munich - Wienermarkt or Hofbraukeller, shopping for luggage and toys, English Gardens, pool time at hotel
Day 4, Sun: Munich/Fly to Nice - Munich shopping and English Gardens, fly to Nice for 3 nights, Oliviera for dinner
Day 5, Mon: Train to Monaco - aquarium, changing of the guards at Palace, Maison des Pates for lunch, casino, and gardens (will major shops be open Monday, and are prices better in Nice or Monaco for designer goods including VAT refund?), need Italian restaurant recommendation for dinner in Nice
Day 6, Tue: Nice - Morning market at Cours Saleya, Villa Ephrussi de Rothschild & Villa Kerylos, pool time at hotel, La Merenda for dinner
Day 7, Wed: Drive to Provence - Drive to Aix for 2 nights, driving is preferred over train since we have toddler and will have lots of luggage (thinking about stopping in Cannes or Arles, and Vedun Gorge enroute, which one?) Boot Grill BBQ for lunch, Restaurant Le Gambetter for dinner
Day 8, Thur: Provence - Morning market in Aix, Chateur La Coste for wine/art/architecture, Gordes for Abbey Notre Dame de Sananque, and maybe Isle sur la Sorgue if we are not too tired, pool time at hotel, L'Incontournable for dinner
Day 9, Fri: Provence - Avignon, St. Remy, Carrieres de Lumieres (is it better to drive and be in Avignon in the morning or afternoon for sightseeing?), need Avignon lunch recommendation, La Table for dinner
Day 10, Sat: Drive to Marseilles - Sightseeing, La Refuge for lunch, Moroccan restaurant with Bastilla
Day 11, Sun: Fly home from Marseilles
Thanks!

Peter Lynch once said, “When people discover they are no good as baseball or hockey, they put away their bats and their skates and they take up amateur golf or stamp collecting or gardening. But when people discover they are no good at picking stocks, they are likely to continue to do it anyway.”
In traditional sports, it’s easy to measure if you are good based on batting average, goals scored, or other statistics.
In the stock market, some investors seem to believe their next great stock idea will be the big winner that makes up for all of their losers. The question every investor needs to answer is…are you investing or gambling?
What is Investing?
According to one definition, investing is, “the act of committing money or capital to an endeavor with the expectation of obtaining additional income or profit.” What this definition lacks is the real difference between investing and gambling…research.
Unfortunately, there is a huge crowd of amateur investors that ignore Peter Lynch’s sound advice, “a share is not a lottery ticket…it’s part ownership of a business.”
Many “investors” think investing in the stock market is like walking into a casino. They throw money at a stock, or a basket of stocks, based on a rumor, tip, or something they believe. They do very little research (if any) into each company, and many times, they lose just like at a casino.
For the amount of “investing” they are doing, they may as well have gone to Atlantic City and bet on number 13 at the roulette wheel.
While gambling involves random chance, investing requires some research. Lest anyone get intimidated, this type of research doesn’t require a PhD, and in some cases can be done in a short amount of time.
south korea casinoReuters Men play poker at the Paradise Walker-hill casino in Seoul September 17, 2007.
If you are interested in a company, the first place many real investors should go is the company’s most recent quarterly report. Beyond this, analyzing things like the company’s last annual report, balance sheet, cash flow statement, and income statement can be instructive.
More thorough research, might involve reading the company’s last few conference call transcripts, and even calling the company to ask questions.
Finally, the investor might look at some valuation comparisons of the stock compared to its industry peers, or historical norms. Unlike pulling the handle on a slot machine, in the stock market, a little bit of research can increase your chances of making money significantly.
Timing is Everything…or is it?
An additional hurdle that many investors must try to overcome is the idea that some people are born market timers. The truth is, there is no such thing as an investor who is consistently great at timing the market.
Investors do their research, and attempt to pay a fair valuation based on their assumptions. Real investors ignore the market and focus on the company.
A few case studies are instructive, to show how an investor can either make or lose a lot of money by trying to time the market. First, let’s say you believed in October 2011, that Netflix was going to be the king of online video.
The stock was valued at a split-adjusted price of around $12 a share. You decided to invest $10,000, and purchased 832 shares. Today, that $10,000 investment is worth more than $80,000, or an annual rate of return of just under 70%.
However, let’s say you decided to buy into Netflix a bit earlier in July 2011. With the same conviction as the first investor, you bought shares when they were at $42.16.
Just a year later, you get nervous because you’re losing money. Rather than focusing on the company, you abandon your investment a year later at $8.42 a share, a negative 34% annual rate of return.
The difference between the investor who made a huge profit in Netflix, and the one who suffered significant losses was patience and conviction. Netflix’s financial and operating profile didn’t change, the stock market simply mispriced the opportunity in 2012.
Gambling Poker CardsREUTERS/Jean-Philippe Arles A blackjack dealer pays out a winner.
In the second scenario, an investor decided that Keurig Green Mountain would change the coffee industry forever. In October 2011, the company’s stock was around $71 a share, and this investor chose to buy $10,000 worth.
That same investor has been on a wild ride over the last few years, and has witnessed their investment decline to about $7,800. With an annual rate of return of negative 6%, the company has some challenges and the market seems to be pricing these issues accordingly.
That being said, an investor in December 2010, might have thought that Green Mountain was a great company as well. With the stock at $32.50 a share, the investor decided to buy. Just nine months later, Green Mountain’s stock was riding high at $108, and the short-term investor sells out with an annual rate of return of nearly 400%. This investor might believe that Green Mountain is one of the best investments they ever made.
The Answer
The point is, in the short-term, a stock can move up or down without correlation to the strength of the business. Over the long-term, investors might experience volatility, as stocks move based on supply and demand – not necessarily intrinsic value.
The bottom line is, if you’re a gambler you’re probably better off taking some of your money and having fun in Las Vegas. Hopefully you’ll have enough left to take your serious money, and put it in the hands of a qualified financial advisor.
However, if you’re interested in becoming a better investor, do some research into the company or companies you are interested in. When you’ve decided to put your money to work, make sure you keep up with the story and buy or sell based on the strength of the business.
Sometimes, the difference between gambling and investing is a little bit of research, and the stomach to stick to your playbook.